Starbucks is 2012 Mobile Marketer of the Year

Starbuck app

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

There is no doubt Starbucks is a leader and one to watch out for in the mobile space. Instead of following in the steps of competitors, the coffee giant has implemented its own mobile-first strategy that is unlike any other and features the latest technology such as QR codes and augmented reality, as well as traditional channels including SMS, mobile advertising and applications.

“One word sums up Starbucks’ work in mobile: sophistication,” said Mickey Alam Khan, editor in chief of Mobile Marketer, New York.

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